Wednesday, July 7, 2010
Saturday, July 3, 2010
Boost Your Rankings with SEO
Boost your ranking on search engines with accurate, clear and relevant content. For the Newbie, 'SEO' Search Engine Optimization advertising is an online advertising model whereby the advertiser creates pages to be indexed by search engines. Then, Search Engine Submission is the next step to ensure your pages are indexed by the search engines.
Keywords, Position Your Keywords, Have Relevant Content, Avoid Search Engine Stumbling Blocks, Have HTML links, Frames can kill, Say No To Search Engine Spamming, Submit Your Key Pages, Verify And Maintain Your Listing, Build Relevant Inbound Links
Search Engine Optimization. In a nutshell you should Look for the keywords with the lowest Supply and highest demand before creating pages.
I am confident your search engine positioning will increase with some research like a keyword assessment by targeting your most popular and least competitive keywords.
Supply (Competitiveness) - the number of sites which a search engine (e.g. Altavista, Google, etc.) displays when you search for that keyword using exact match search, that is with "quotes" surrounding the term. Rather than those web sites returned when entering the phrase only partially, that is without quotes.
Demand (Popularity) - The demand figured is the number of views in a month for that particular phrase as calculated by the Overture Suggestion Tool.
I have developed an Effective Index based on the logic of the Keyword Effectiveness Index (KEI) calculation that accounts for the Supply and Demand.
Pick Your Target Keywords
How do you think people will search for your web page? The words you imagine them typing into the search box are your target keywords.
For example, say you have a page devoted to marine engines. Anytime someone types "marine engines," you want your page to be in the top ten results. Then those are your target keywords for that page.
Each page in your web site will have different target keywords that reflect the page's content. For example, say you have another page about the history of engines. Then "engine history" might be your keywords for that page.
Your target keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word, such as "engines." This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success.
Position Your Keywords
Make sure your target keywords appear in the crucial locations on your web pages. The page's HTML title tag is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked. More about the title tag can be found on the How HTML Meta Tags Work page.
Search engines also like pages where keywords appear "high" on the page, as described more fully on the Search Engine Ranking page. To accommodate them, use your target keywords for your page headline, if possible. Have them also appear in the first paragraphs of your web page.
Have Relevant Content
Changing your page titles is not necessarily going to help your page do well for your target keywords if the page has nothing to do with the topic. Your keywords need to be reflected in the page's content.
In particular, that means you need HTML text on your page. Sometimes sites present large sections of copy via graphics. It looks pretty, but search engines can't read those graphics. That means they miss out on text that might make your site more relevant. Some of the search engines will index ALT text and comment information. But to be safe, use HTML text whenever possible. Some of your human visitors will appreciate it, also.
Be sure that your HTML text is "visible." Some designers try to spam search engines by repeating keywords in a tiny font or in the same color at the background color to make the text invisible to browsers. Search engines are catching on to these and other tricks. Expect that if the text is not visible in a browser, then it may not be indexed by a search engine.
Avoid Search Engine Stumbling Blocks
Some search engines see the web the way someone using a very old browser might. They may not read image maps. They may not read frames. You need to anticipate these problems, or a search engine may not index any or all your web pages.
Have HTML links
Often, designers create only image map links from the home page to inside pages. A search engine that can't follow these links won't be able to get "inside" the site. Unfortunately, the most descriptive, relevant pages are often inside pages rather than the home page.
Solve this problem by adding some HTML hyperlinks to the home page that lead to major inside pages or sections of your web site. This is something that will help some of your human visitors, also. Put them down at the bottom of the page. The search engine will find them and follow them.
Also consider making a site map page with text links to everything in your web site. You can submit this page, which will help the search engines locate pages within your web site.
Finally, be sure you do a good job of linking internally between your pages. If you naturally point to different pages from within your site, you increase the odds that search engines will follow links and find more of your web site.
Frames can kill
Some of the major search engines cannot follow frame links. Make sure there is an alternative method for them to enter and index your site, either through meta tags or smart design.
Build Links
Every major search engine uses link analysis as part of their ranking algorithms. This is done because its very difficult for webmasters to "fake" good links, in the way they might try to spam search engines by manipulating the words on their web pages. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics.
Just Say No To Search Engine Spamming
For one thing, spamming doesn't always work with search engines. It can also backfire. Search engines may detect your spamming attempt and penalize or ban your page from their listings.
Also, search engine spamming attempts usually center around being top ranked for extremely popular keywords. You can try and fight that battle against other sites, but then be prepared to spend a lot of time each week, if not each day, defending your ranking. That effort usually would be better spent on networking and alternative forms of publicity.
If those practical reasons aren't enough, how about some ethical ones? The content of most web pages ought to be enough for search engines to determine relevancy without webmasters having to resort to repeating keywords for no reason other than to try and "beat" other web pages. The stakes will simply keep rising, and users will also begin to hate sites that undertake these measures.
Consider search engine spamming against spam mail. No one likes spam mail, and sites that use spam mail services often face a backlash from those on the receiving end. Sites that spam search engines degrade the value of search engine listings. As the problem grows, these sites may face the same backlash that spam mail generates.
Submit Your Key Pages
Most search engines will index the other pages from your web site by following links from a page you submit to them. But sometimes they miss, so it's good to submit the top two or three pages that best summarize your web site.
Don't trust the submission process to automated programs and services. Some of them are excellent, but the major search engines are too important. There aren't that many, so submit manually, so that you can see if there are any problems reported.
Also, don't bother submitting more than the top two or three pages. It doesn't speed up the process. Submitting alternative pages is only insurance. In case the search engine has trouble reaching one of the pages, you've covered yourself by giving it another page from which to begin its crawl of your site.
Be patient. It can take up to a month to two months for your "non-submitted" pages to appear in a search engine, and some search engines may not list every page from your site.
Verify And Maintain Your Listing
Check on your pages and ensure they get listed, in the ways described on the Check URL page. Once your pages are listed in a search engine, monitor your listing every week or two to ensure that your search engine optimization strategy is working. Strange things happen. Pages disappear from catalogs. Links go screwy. Watch for trouble, and resubmit if you spot anything in error.
Thursday, July 1, 2010
Step by Step Generate Traffic
So you've designed this great web site, gotten your own domain name, found a great host, listed your site in the Search Engines, etc., but how do you go about getting more traffic?
Your Own Affiliate Program
One of the most effective methods you can use to drive targeted traffic
If you're selling your own products and/or services online, having your own affiliate program will not only assist you in making more sales, but it will also provide you with hundreds or even thousands of links pointing to your web site.
Having your own affiliate program is the absolute best way to drive traffic to your site.
If you're just starting out, I recommend using a great company called ClickBank that will not only enable you to instantly accept credit cards, but it will also run your entire affiliate program for you.
Offering a Free Service
Another great way to drive traffic to your site is by offering a free service. To give you an example, Web-Source.net offers a free syndication service. This service provides web site owners with free content that is automatically updated each week. Each article also contains a link back to Web-Source.net, which drives traffic back to our site.
For further information about our free syndication service, click here.
Paying for Traffic
Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic to your website. The concept is simple. You bid on targeted keywords for as little as .001 per click and receive targeted traffic to your website.
The key to using this technique effectively is to focus on one specific product and select highly targeted keywords. This will help you to weed out all of the window shoppers and attract your specific target audience.
Viewing Search Terms
Most pay-per-click Search Engines will enable you to view exact "search terms" that have been used to perform searches. Use this to your advantage. You can find out exactly what "search terms" are being used for your target market and place your bids accordingly. Try to create a list of as many relevant keywords as possible. The more keywords you bid on, the more traffic you'll receive.
When bidding on keywords, keep in mind, in order to be successful, you don't have to be listed at the top. Although receiving a listing in the top three positions will produce major traffic through Overture, most of the time, you must have a large advertising budget to compete.
Before placing your bid, perform a search to find out how much your competitors are paying per click. Try to place your bid so that your listing will appear on the first page to increase your chance of success. By selecting highly targeted, less popular keywords, you'll not only attract a more targeted audience, but you'll also obtain a higher listing for less money.
Your Ad Copy
Your headline and and ad copy are the most important part of your entire strategy. Your headline must grab your potential customers' attention and force him/her to read on. Your copy should tell them exactly what you have to offer and convince them to visit your site.
When writing your ad, make sure you don't mention free stuff, as you want to avoid attracting freebie hunters. By weeding out those potential visitors expecting to get something free, you will attract a more targeted audience of potential buyers. There is no need to pay for visitors that weren't interested in buying anything in the first place.
When placing your link within your ad, make sure you direct your potential customer directly to your sales page. In other words, if your product isn't on your main page, then don't direct your potential customers to your main page and make them search for your product. Direct them to your product's page.
Reviewing Your Reports
Once your campaign begins, make sure you take the time to review the reports provided by the pay-per-click services. These reports will provide you with information in regard to how well each of your keywords are performing and enable you to adjust your keywords or change your bids accordingly.
To increase your traffic even further, don't just stop with one pay-per-click Search Engine -- try several at time. The more streams of traffic flowing to your site, the better.
Here is a list of some of the top pay-per-click Search Engines:
http://searchmarketing.yahoo.com/
http://www.Bay9.com
http://www.Win4win.com
http://www.Findwhat.com
http://www.7search.com
Click here for a complete list of over sixty pay-per-click Search Engines, reviews and tips.
If you're serious about your business and you're ready to drive a stampede of targeted traffic to your website, then give the pay-per-click Search Engines a try. They're well worth the small investment.
Networking / Reciprocal Linking
Create partnerships with sites similar to yours, but not in competition. You can promote one another, provide recommendations or exchange prominent links.
Be cautious when selecting your networking partners and making recommendations as your reputation is on the line. Only partner with individuals you have personally dealt with and you truly believe in.
Developing quality online business relationships is one of the best ways to create a partnering venture.
Writing Articles
If you really want traffic, this is the way to get it. Write articles in the area of your expertise. Ezine publishers are continually in need of quality content. If you sit down and write an article just once or twice each week, within a years time, you could have 52 - 104 articles floating all over the Internet. Who knows how many times each article will be published. If they're good, you can expect them to be published by hundreds of ezines and even displayed on various web sites. All linking to you.
When you write an article you are entitled to include your Author bylines also referred to as a resource box, promoting yourself.
Example byline:
| ---------------------------------------------------- William Alexander is a published author of four highly acclaimed Internet Marketing books. Visit his site to subscribe to his free Internet Marketing ezine to learn some of his powerful techniques. http://www.williamalexander.com ---------------------------------------------------- |
Articles have the potential to be viewed by millions! Imagine your article being published by just a handful of publications with over 100,000 subscribers each...
If you've been on the Internet for a while you've probably subscribed to a few ezines (newsletters). Most ezines will include a feature article written by the editor or a guest author. If you've ever read an article written by a guest author then you've probably noticed, at the end of the article, a few lines of text about the author referred to as "bylines" or "resource box."
The writer gives the publisher permission to publish their article free of charge in exchange for the publisher including the author's bylines. The bylines are basically just an advertisement for the writer. They usually contain a couple of lines about the author and a web address.
By writing articles and allowing them to be published free of charge, your articles will have the potential to be viewed by millions of Internet users. They may be published by several ezines with subscriber bases of a few hundred to several thousand. In addition, they may be displayed in ezine archives or on high traffic web sites.
Most ezine publishers prefer short articles between 500 and 750 words. Short "tip" articles of just a couple of paragraphs are also very popular. Articles should be formatted to 65 characters per line or less including spaces and written in short paragraph sections.
When you begin writing your article, avoid using your standard word processing programs, as they do not allow for proper formatting. Instead, use a text editor such as NotePad. It should already be installed on your desktop.
When you begin typing your article, use a hard carriage return (hit enter) when your text reaches 65 characters, including spaces, and leave a space between your paragraphs. This will enable the publisher to easily copy and paste your article into their publication and significantly increase your chances of being published.
Most publishers receive many article submissions each week and only select a few to be published. Here are some basic guidelines to help you increase your chances of being published:
- Your article must be properly formatted. Publishers
won't take the time to format your article, they'll
simply use another article that is properly formatted
- Keep your bylines down to 4 lines or less
- Select a descriptive title to intrigue your readers
- Use proper grammar and spelling
- Avoid articles that are nothing more than a sales
pitch, as your chances of being published will be
minimal
- Avoid referring readers to an affiliate URL as this
will make your article appear to be biased and
untrustworthy
- Write your articles with a sincere desire to teach
and inform. Talk to your readers and share your
expertise
In addition, you can visit some ezine sites to locate publishers who may be interested in your articles. A good place to start is eZINESearch.
Search through the database for publications that may be interested in the type of article you've written. Contact the publisher and ask them if they accept article submissions.
Here are some additional promotional resources to help
you get published:
The Syndicator
Article Announce
Ideamarketers
Ezine Articles
Writing and distributing free articles on the Internet will be one of the best promotional decisions you'll ever make. Not only will it provide you with free publicity, but if your articles are good, you'll become a trusted professional in your area of expertise.
- Distribution
Visit some ezine listing sites and put together a list of publishers that may be interested in your article's topic. Contact each publisher and ask them if they accept article submissions.
Subscribe to Article Announce and announce your new article to our entire list of ezine, newsletter, web site and magazine publishers.
Contests
Contests provide a great way to drive traffic to your site. Not only will they bring traffic, but they will also enable you to develop a targeted list of potential customers.
Set up a form on your site for your visitors to fill out to register for a prize. You can obtain a variety of information by including questions that will help you determine their interests.
Click Here for a forms tutorial.
Freedback - Free fill-out forms for your web site that will email you feedback from your visitors. You do not need access to CGI on your server and you don't even have to know CGI. Freedback automatically generates the HTML for you. All free.
Response-O-Matic - Lets you design your forms any way you want, asking your visitors as many questions as you like. The form submissions are emailed to you every time a visitor to your Web site submits a form.
Offline Promotions
IDit Plates - Put your web address on your vehicle. IDit Plates are a great way to continuously promote your web site. They look like chrome and blend in well with your vehicle.
Magnetic Signs - Full size magnetic signs for your vehicle. Get a customized sign that magnetically adheres to each side of your vehicle, advertising your web site.
Visit iPrint for your printing needs. From business print items to promotional items iPrint has it all.
Or, you can also visit VistaPrint for online and printing solutions for businesses worldwide.
Very Good sample of successful affilliater
His blog's link as below:
http://www.gauherchaudhry.com/
Enjoy.
Easy Ways To Get Forum Traffic
It gained the highest users online. To be part of a certain community online, people must join these forums. Many people join communities where they have the same interests. Many internet marketers capitalized on these forums because they could benefit just by joining forums.
Now, you started your very own forum, the possibility of having a lot of user interaction is really big. You have been expecting traffic, spent a lot of months for your page rank to increase considering it's at 5, but the problem is, there is no traffic at all.
You have checked your site but there are definitely no members. Now you are wondering what went wrong. No one even signed to join your forum. The very reason why these things happen is that because no one cared to join your forum, and there are no members and there are no posts visible in your forum.
Every user wants to join a large forum where they can share and exchange their ideas and even leave a question for another user to answer. If in case a new member signs up and leaves a question, the chances of that question being answered are very slim, that's why new users just leave and find larger forums with a lot of members.
So how can you make forum traffic? Just follow these steps to get started.
Always start with a smaller forum. You can add less than 10 categories for your site. Just make the very important ones that could attract the users interests. The fewer categories, the easier it is to fill the forum.
This sounds crazy, but this will definitely help. Make bogus users; create different names and different details. Just remember to use the same email if what you did has email activation. This is just to make things easy for you. Then next thing to do is to post as many as you can. You can create threads about topics that are related to your very site. Then you can log on as the other fake user, so you can reply to the posts. Make a lot of threads but make sure that there are 10 replies from the other fake users you have created.
This process can be very time consuming. So you can do different things each day. You can either create a thread for a day or remember to post at least 10 replies to that thread. You can do this for three months or longer.
Now when someone glances at your site, they will actually see that there are many threads. Posts are visible too. So this user will be convinced that there is actually a community in your site. Now this user will start to register and post.
Always remember that you need to keep on track with their threads and posts so you will be able to reply with your own account and with the fake accounts that you have created. When you reply to the new users threads, then they will be very convinced, they will stay in your forum and most likely they will spread the views. Making this requires patience, so be patient enough to succeed.
If in case you don't want to do this process, you have another alternative too. The only thing that you need is some money, but it won't hurt. If you are the lazy type, you can go to sites that offer services like these instead of making fake ones.
There are sites that offer these services; they have real users who will enter your forum, sign up and post threads according to the plan that you choose and that will suit your preferences. They will make threads and posts that are much related to the topic in your forum. Now your forums will be loaded with real people, so new users will be convinced to sign up too, like the former process.
The only difference is that here there are real paid people. These are some of the ways to get forum traffic. You only need to have patience if you opt to use the manual way if in case you have budget constraints. On the other hand, if you have enough money to pay for sites which offer this kind of service, it wouldn't hurt. So go on and check what really suits your preferences. The most important thing is to get forum traffic to keep pace with your business.
How To Generate Social Traffic
Understanding What Makes Up Social Traffic
A lot of people are still confused with what exactly makes up social traffic. While there are many varied definitions you can obtain online, most, if not all, will agree that social traffic generally includes those coming from social media, such as blogs and forums, social news and bookmarking websites like Del.Icio.Us, Digg, Reddit, social networking websites like MySpace and Facebook, and lastly any other product of Web 2.0 such as Amazon Review or Yahoo Local.
Thus, any traffic you obtain from such sites can be immediately classified as social traffic. Furthermore, if we're to base things on that principle, it is also safe to derive that social traffic is generated more or less by the preferences of other people since it is the users of such websites like Digg and MySpace that had made the choice to link to your website.
How To Generate Social Traffic
Now that you know where you'll be able to get social traffic from, here's how to generate it for your website.
Know What Makes People Come Back
It doesn't matter if the people who have just visited your website didn't get any of the products or services offered in your website. What matters is ensuring that they've left with the intention to come back. Social traffic will continue to pour in and don't worry, those hits will eventually be converted to online profit, if you also continue giving them what they want. Ask yourself then: what made those people bookmark or link to your website? If you know what that is, can you give them some more of it?
Know Who You're Talking To
It is easier to generate social traffic if you know what particular market segment they represent. Knowing who they are will consequently help you learn what they may or may not like in your website and take the necessary steps to ensure that your website is as pleasing as possible to them.
Look For The Catch-All Bait
Yes, it's okay to create several variations of a particular topic to ensure that the different sectors of your target market will easily understand what you're talking about but it's just as important to create content that's universally attractive. Don't spend all of your time thinking up the many different ways you can sell glass doors when you need to concentrate first on selling doors.
Use Eye-Catching Headlines
Yes, using a huge font size and a glaring font color can make your headlines eye-catching but we mean it figuratively. Use words that instantly grab your readers attention. Use words that are powerful and have great impact. Why use nice, for instance, when you can go as far as beautiful? Why use increase when you can use the term soar? This tip works for all kinds of sources of social traffic. With eye-catching headlines, you succeed in making a person stop whatever he's doing just long enough to read more of what you have to say.
Make An Impressive Profile
This will work with all kinds of social traffic as well. Blogs, forums, and social networking websites all let you create a profile. Take advantage of this to let readers know more about you and most importantly of all, use your profile page to convince people to read more of your content.
Be The First!
This tip works best with social news websites like Digg and Reddit. It's very important to be the first to write about the latest topics concerning your websites industry. If you are selling pet supplies, for instance, then news like purported toxic contents in a popular dog food brand would be something you can certainly write about. If you're the first to write about it, more people will be able to link to your work since it's the first thing they've seen and able to use as reference in their own writings.
And if you're not the first to write about a particular topic, try at least to be the first to use a different perspective on the topic. That can certainly work as well!
CPA Marketing Is A Copy And Paste System
CPA promotion & other forms of affiliate
promotion can have a hard learning curve, but there is two technique of promoting offers that is about as close as you can come to “copy & paste.”
The term “media buys” is far from new. For lots of years, it's been used to portray the technique of purchasing promotion in traditional print magazines & newspapers, or on radio & tv. Although these are still perfectly viable promotion mediums, the Net is the new hot commodity in the promotion market, & holds opportunities for marketers without the deep pockets needed to promote elsewhere.
Essentially, “media buys” involve buying banner promotion space on web-sites, with the cost depending on the website’s prominence & traffic, the size of the promotion campaign, the times at which the banners are to be displayed, & other criteria. Payment for these ad campaigns is usually calculated on the basis of “CPM” (cost per thousand impressions), meaning that unlike PPC, where you are paying each time your ad is clicked, you are paying a set rate whenever a visitor sees your ad. Depending on the ad rates, you could finish up getting cheap clicks.
Traditionally, advertisers have had to pay promotion agencies to design promotion campaigns for them. However, lots of companies with affiliate programs
are now providing their affiliates with pre-made banner ads in various different standard sizes for free, either directly or through an affiliate network.
As the affiliate, this means that all you have to do do get started promoting affiliate & CPA offers with banners is literally cut & paste a snippet of code. Cut, paste, & you’re done – no need to wrack your brain to come up with ad copy, spend hours in Photoshop or write any code. It's all been done for you.
What exactly is affiliate marketing?
Simply put, affiliate marketing is selling products on a commission basis. You own a business that advertises and sells products for other companies. You may have a product of your own to begin with or not. The things that a successful affiliate marketer must have are:
Your website is the jumping off point of all your marketing efforts. So the first step in any successful affiliate marketing business is building a good, credible and professional looking website. You must build a user-friendly website, which will attract your prospects and motivate them to click on the links to the products and services you are promoting and make a purchase. There are companies whose business is building websites that you can hire to build one for you.
You must find products to sell, you must be able to determine whether there is a demand for those products and if people will actually buy them. You may either have your own original product or products that are made by others. Which ever way you go, you must believe in the products.
It will be necessary for you to become an adept advertiser and be able to tell whether the advertising you are paying for is producing more income for you than the advertising is costing you.
It is necessary that you have good mathematical skills. You will need to be able to track your sales and determine profit, as well as, see to it that your suppliers are paid in full and on time.
You need the full and unwavering support of your family so that you can devote the time and energy necessary to launch your affiliate marketing business.